Smart Marketing in 21st Century
The use of energy-efficient and modern technology affects not only employee motivation in the company, but also influences its customers.
More and more users are trying to have services that leave a minimum carbon footprint. The introduction of "green" technology is at the core of modern marketing that targets educated customers with a clear position in favor of sustainable development and environmental protection. Electric vehicles provide unlimited opportunities in this area, bringing benefits and satisfaction to all units in the consumer chain - from the manufacturer of the electric cars themselves, through the suppliers of a given product type or service to the end user. A branded electric vehicle logo carries a much stronger message about a company's values than the most expensive communication campaigns that run while its car fleet contributes daily to noise and air pollution.